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Nail Care
Butter London – Nail Foundation Priming Basecoat
Start your manicure the right way with Butter London – Nail Foundation Priming Basecoat. Perfect your prep routine with this fast drying, high performance base coat designed to smooth, strengthen, and protect your nails. Acting as a flawless foundation, it fills in nail ridges, prevents stains, and locks polish into place for an even, long lasting application. Moreover, its advanced 10 Free, Feel Good Beauty formula is powered by Horsetail Extract to strengthen the look of nails and Hydrolyzed Silk to encourage healthy nail growth.
As the silky formula glides effortlessly onto your nails, it dries quickly to create a smooth, matte canvas that helps your manicure last longer. Additionally, it works to reinforce the natural nail surface, helping to prevent peeling, chipping, and breakage. Whether you’re applying your favourite bold lacquer or keeping it neutral, this multitasking basecoat ensures a polished, professional finish every time. Ultimately, Nail Foundation Priming Basecoat transforms your mani or pedi into a lasting expression of strength, beauty, and effortless style.
Benefit
Supports stronger-looking nails, fills ridges, and locks polish into place to prevent peeling and chipping.
Colour & Finish
Provides sheer nude coverage with a smooth, matte finish that perfects and protects the nail surface.
How to Use
Shake well and apply to cuticles. Wait 2 minutes, then gently push back cuticles. Remove any excess product and follow with your favourite Butter London polish.
Key Ingredients
Horsetail Extract – Helps strengthen the look of nails.
Hydrolyzed Silk – Encourages healthy nail growth.
The Butter London Story
Founded in 2005 by a bold British entrepreneur and London’s leading fashion manicurist, Butter London quickly took the runway world by storm. From the beginning, the brand reinvented nail care combining trend setting style with a modern, clean beauty approach. Moreover, each collection reflects the energy of London fashion, blending creativity, confidence, and innovation.
What Does Butter London Mean?
The name Butter London celebrates both the founders’ love for the city and their passion for creating high quality, fashionable nail polish without harmful chemicals. Furthermore, the word “butter” perfectly captures the smooth, creamy texture and luxurious feel of every product. Together, they embody the brand’s mission, where fashion meets feel good beauty.
Why Was the Brand Founded?
Driven by a rebellious spirit, Butter London was created to challenge the ordinary and redefine beauty standards. The brand introduced unexpected colours, long lasting formulas, and clean, high performance nail care that inspires confidence and creativity. As a result, Butter London continues to lead with bold innovation and timeless elegance.
What’s Left Out?
Unlike many traditional nail polishes, Butter London leaves out common toxic ingredients found in conventional formulas. Each product is consciously created with your health and wellbeing in mind so your manicure not only looks stunning but feels good too.
Why They’re So Good
Every Butter London product is designed to help you look polished and feel empowered. In addition, the toxin free nail colours and clean makeup range deliver vibrant, imaginative beauty you can trust. With nourishing, good-for-you formulas, Butter London redefines self care as Feel Good Beauty—luxury that loves you back.
Ingredients & Innovation
The advanced Shock Resistant Polymer Technology ensures a gel like finish and limitless shine for up to 10 days of chip-resistant wear. Additionally, each polish includes a dense curved brush applicator that hugs every nail, allowing for effortless, even, and flawless colour application every time.
Butter London’s Promise
Beauty for All.
Always cruelty-free.
Good-for-you formulas.
Sustainably driven at the core.
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Butter London – Nail Foundation Priming Basecoat
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