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Butter London Power Up All Day Mascara
The Butter London Story
Founded in 2005 by a British entrepreneur and London’s premier fashion manicurist. Butter LONDON soon catapulted into the runway world therefore bringing a refreshingly hip and better for you fashion sense to nail care.
What does butter London Mean?
“butter LONDON” inspired by the founders’ love for the city of London. Additionally, their desire and persistence to create a brand that offered high quality, fashionable nail polish without harmful chemicals is as equally important.
Finally, the “butter” part of the name conveys the smooth, luxurious feel of their products.
Why was the brand founded?
The brand was founded with a rebellious spirit, aiming to forever offer unexpected colors and long lasting beauty products.
Butter London Power Up All Day Mascara – Long-Lasting Lift, Power & Precision
Get ready to power up your lashes with Butter London Power Up All Day Mascara. Designed for unstoppable wear and effortless elegance, this advanced formula delivers dramatic length, bold curl, and long lasting flexibility that keeps up with your day — from morning coffee to evening events.
Long Wear Performance. Lightweight Feel. Lasting Impact.
This high performance mascara provides 8 hour wear with a light, flexible texture that never feels heavy or stiff. Each lash is coated in rich, matte black pigment, adding instant depth and definition for eyes that captivate with every glance.
Water Resistant. Smudge Resistant. Confidence Ready.
Formulated with specialized polymers, this innovative mascara helps resist smudging, flaking, and fading, even through humidity and long days. The result? Lashes that stay lifted, curled, and flawless — no touch-ups required.
Infused with Jojoba Extract for Nourished Lashes
More than just makeup, this mascara also cares for your lashes. Infused with Jojoba Extract, it helps condition, soften, and protect each strand, promoting a smoother, healthier lash look over time.
Why You’ll Love It
Delivers dramatic length and curl with lasting lift.
8 hour flexible wear keeps lashes soft, not stiff.
Water resistant formula resists smudging and flaking.
Matte black finish adds bold, eye-catching depth.
Enriched with Jojoba Extract to nourish and condition.
Powered by specialized polymers for long-lasting performance.
Elevate your everyday look with Butter London Power Up All Day Mascara — where high performance wear meets clean, luxurious beauty.
Butter London’s promise
Beauty for all.
Always cruelty free.
Good for you formulas.
Sustainable core.
Shop now Butter London Power Up All Day Mascara
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