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Modelrock Gold Luxe – The ‘Effortless Curl’ Lash Curler
MODELROCK – Vegan. Cruelty Free. Unapologetically Bold.
Founded in October 2012 by passionate creators Raelene and Jeremy, MODELROCK began with a clear mission to redefine beauty with ethical, professional grade cosmetics that inspire confidence and creativity.
From humble beginnings in Australia, MODELROCK quickly evolved into a globally recognised beauty brand, admired by makeup artists, beauty salons, retailers, and fashion lovers across the world. Every product reflects precision, artistry, and purpose — all proudly vegan and cruelty free.
LASHES – Crafted by Experts, Worn with Confidence
Every pair of MODELROCK lashes tells a story of craftsmanship and care. The brand partners with five of the world’s foremost faux eyelash manufacturers, each employing skilled lash artisans who handcraft every lash to perfection.
As a result, each design balances comfort, durability, and style so you can wear them with confidence, day or night.
MODELROCK offers a variety of innovative collections designed to suit every look and lifestyle:
- 100% Natural Human Hair Lashes – ethically sourced and sterilised for a soft, natural finish.
- Premium Faux Mink Lashes – crafted from silky, high quality synthetic fibres that look luxurious and feel weightless.
- BIONIC Faux Mink Lashes – the newest evolution in lash technology, combining feather light texture with incredible flexibility and reusability.
No matter the collection, every lash is 100% hand made, vegan, and cruelty free. This dedication to ethical artistry makes MODELROCK a favourite among professionals who demand quality without compromise.
LIPSTICKS – Colour That Moves with You
MODELROCK’s vegan lipsticks redefine what it means to have colour that lasts. Every formula is carefully developed to deliver high impact pigmentation, hydration, and long lasting wear all while remaining lightweight and comfortable.
Each lipstick glides on smoothly, dries quickly, and stays vibrant through every smile, meeting, or runway moment. With no animal testing and no animal derived ingredients, you can express your boldest looks with complete confidence and a clear conscience.
Why we Love MODELROCK
MODELROCK isn’t just a brand, it’s a movement for conscious beauty. Through passion, creativity, and innovation, it continues to inspire professionals and everyday makeup lovers alike.
Here’s why people choose MODELROCK:
- 100% Vegan + Cruelty Free across every product.
- Handmade lashes crafted by expert artisans.
- Premium faux mink and human hair ranges for every style.
- Australian owned and celebrated in over 70 countries.
- Professional quality trusted by top makeup artists and beauty influencers.
Shop now MODELROCK
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